From the dirt roads of Gualeguaychú to the European Rally Championship. On 18–19 September 2026, I return to the stage at Hellendoorn — the Netherlands' greatest rally.
The comeback race
EUROL HELLENDOORN
18–19 SEPTEMBER 2026 · HELLENDOORN, NL · 44TH EDITION
I grew up in Gualeguaychú, Argentina, where rally found me early. From dirt roads to the European stage — this sport has been my life since I can remember.
At 25, I packed everything and moved to Europe. In 2021, my first full ERC season with Toksport WRT, I won in Poland and Hungary and finished runner-up in the Clio Trophy by Toksport WRT (ERC4) by just two points. The following year I came back stronger: in 2022 I won in Azores, Canarias, Latvia and Roma, and won the Clio Trophy championship.
In 2023, Renault made me their official ERC factory driver and I had the honour of debuting the Clio Rally3 — Renault's first 4WD rally car — in international competition.
For a brand, a season on the car is a marketing and relationship platform — not just a sticker. Here's what a partnership delivers.
Brand fit
Engineering, precision and performance — the same values on the road and on the stage.
Market
Local and across Europe — many markets reached through one story.
Growth opportunities
A targeted B2B audience and access to decision-makers. Networking that strengthens relationships and supports high-value deals.
A business platform, not just a race
Sponsor launch event
A presentation with fellow sponsors, partners and guests — a real business-networking lobby.
The rally as a B2B hub
Tens of thousands of visitors over a weekend, plus teams, industry and media — all in one place.
An engaged audience
Followers across all channels, with reach in multiple markets.
Your brand on the car
Title — hood, roof & livery · Main — front doors · Co-sponsor — rear quarter · Associate — splitter & mirrors. Plus race suit, helmet and team apparel.
You don't need a company. You don't need an invoice. If you want to be part of the Hellendoorn 2026 story — this is your spot. Your name or logo on my car, for real.
Tier 1
€25
Fan Sticker
Your name in the digital fan zone on this website. You're part of the story.
After payment → send your name / logo to paulosoriarally@gmail.com · No invoice needed · Powered by Revolut
My coaching philosophy
Rally Academy
I coach rally drivers at every level — from national series to FIA ERC. Technical, mental, and pacenotes, all integrated.
Technique & Driving
In-car coaching during testing. Real-time observation with precise feedback.
Pacenotes System
The cornerstone of consistency and speed.
Mental Coaching
Mental performance is just as important as driving technique.
€200
Online / session
€600
Test day
€1.500
Race Pack
Richard Burns Rally · Assetto Corsa
Sim Racing
Long before every professional rally driver had a simulator, I was already putting in thousands of hours on Richard Burns Rally and Assetto Corsa. For me, sim racing has always been part of training — understanding stages, perfecting technique, and staying sharp between events.
Over the years I've also created custom livery skins for my real-world cars — making my actual rally liveries available for the sim community.
RBR
Richard Burns Rally
AC
Assetto Corsa
10+
Years experience
4+
Cars skinned
Richard Burns Rally
Renault Clio Rally4
Rally Islas Canarias 2021 · #34 Soria/Itu · by De La Llana Agustín
Over the years I've worked as coach for drivers from 4 countries and teams including Renault Alpine, Skoda Motorsport, Toksport WRT, M-Sport Poland, Michelin and Pirelli.
Ayarza Juan DiegoARGBerriel FabiánURUBiondi EmilianoARGÇağlayan ÇelikTURCasella Juan ManuelURUCuadrado PabloURUDaparte FernandoARGGandolfo RamiroARGGrigera Juan ManuelARGMuller FernandoARGPrieto CarlosCHIQuintela FedericoURURezk Pablo Jr.URURezk Pablo Sr.URU
Ready to level up?
Tell me where you are in your career and what you want to work on.
